This is one in a series of columns exploring the examples and trends highlighted in The Best of the Email Swipe File.
Type: Promotional email
Send date: 1/8/13
Subject line: The Best of Kickstarter 2012
“The email is super simple and super straightforward. With a headline, three sentences, and a three-character call-to-action, the email provokes interest and propels the subscriber to the rich slideshow landing page.”
—Chris Studabaker, Regional Manager, Global Services
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This email is part of the MOBILE-FRIENDLY trend:
The wide screens of desktops are being rapidly replaced by more modest tablet screens and challengingly small smartphone screens, and the pixel-precision of mice is being replaced by fingers on touchscreens. This transition is having a dramatic effect on email design and ushering in a variety of new tactics.
1. Minimalism Trend in Email Design (column)