This is one in a series of columns exploring the examples and trends highlighted in The Best of the Email Swipe File.
Type: Promotional email
Send date: 4/12/2013
Subject line: Thanks to You: 200 Million Strong
“Why It Is Awesome: Infographics were the biggest new trend in B2B marketing last year. This year we’re seeing infographics make their mark on B2C marketing, as in this Pandora email, which includes interesting figures on their growth.”
—Chris Studabaker, Regional Managing Consultant, Central, Design Solutions
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This Pandora email is part of the EDITORIAL VOICE trend:
Content marketing is having a major influence on product marketers, who are realizing that advice, tips, and customer inclusion creates more engaging emails with fewer discounts.