This is one in a series of columns exploring the examples and trends highlighted in The Best of the Email Swipe File.
Type: Promotional email
Send date: 12/20/2012
Subject line: See the most popular Tweet of 2012
“This email does a great job of drawing you in. The subject line makes you wonder what the top tweet was, and the email makes you wonder which of the topics shown was the top tweet, all with the goal of enticing you to click through.”
—Chris Studabaker, Regional Manager, Global Services
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This Twitter email is part of the EDITORIAL VOICE trend:
Content marketing is having a major influence on product marketers, who are realizing that advice, tips, and customer inclusion creates more engaging emails with fewer discounts.