Jul 18, 2013
By Chad White
Email Marketing, Infographics
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Christmas Day is just a little over five months away! That means it’s time to put on your Santa thinking caps and start mapping out your holiday email marketing campaign strategy.

Already the first signs of the holiday season are showing up in inboxes as some marketers deploy their “Christmas in July” campaigns—or the newer “Black Friday in July” and “Cyber Monday in July” campaigns.

To help you with your holiday campaign planning, we’ve created this helpful calendar that for each month includes:

  • A projection of the average number of promotional emails retailers will send each of their subscribers
  • The portion of that overall email volume that will be holiday messaging
  • Common holiday messaging themes
  • Key days to be aware of
  • And much more

You can also download this calendar as a pdf with one month per page, so you can use it as a planning tool throughout the year.

Good luck planning your holiday messaging and stay tuned for more holiday help from ExactTarget.

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