Inbound marketing (also called content marketing) is said to be the most effective marketing method for doing business online. How do you define this concept, and what are the steps for doing it effectively?
What is inbound marketing?
Inbound marketing focuses on producing interesting and high quality content that pulls people toward your company and product. It is a way to earn attention organically, without interrupting anyone’s path.
Think of inbound marketing as a channel for dishing out your brand "appetizer." How can I seep my messaging into digestible pieces, piquing the customer or prospect’s interest, and making them hungry for more? How can I make it so delicious that they want to share it with their network?
By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic to your website and brand that you can then convert, close, and delight over time. Great inbound marketing combines that digestible, bite-sized content with a measurable system to optimize your marketing at every stage of the funnel.
How do I start?
Ask yourself these two questions: “who is my customer” and “what content can I create that will delight them?" Then follow these steps:
1. Develop a strong marketing strategy
2. Create and maintain a successful website
3. Generate more website traffic by crafting high quality pieces of content, including:
4. Set benchmarks for success and track your metrics
Looking for more tips and advice? Check out the Content Marketing page on our blog!
This post originally appeared on the Salesforce blog.