Marketers face a challenge today: Connect every interaction in the customer experience — and across multiple digital channels. Smart customer journey mapping can help marketers make sense of it all, but where to begin? Salesforce Marketing Cloud helps marketers create customer journey mapping that plots the customer experience through every phase of the relationship with their brand, from acquisition to advocacy. Journey maps help marketers understand when and how to engage with customers through social media, email, SMS, and more.
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