Indexed Content Privacy Statement

TRUSTe Marketing Cloud Indexed Content Privacy Statement

Privacy Statement Effective as of May 5, 2014

This Indexed Content Privacy Statement describes’s privacy practices relating to content that has been made publicly available on the Internet and that is accessed, used and maintained in connection with the provision of the Services (the “Indexed Content”).  To learn more about the Company’s privacy practices regarding handling of personal information collected by visitors to the Company’s Web sites and users of the Services, please visit the Marketing Cloud Web Site Privacy Statement.

Capitalized terms not defined in this Indexed Content Privacy Statement shall have the meaning set forth in the Marketing Cloud Web Site Privacy Statement.


1. Description of the Marketing Cloud Services

The Services provide platforms and online tools that allow Customers to: (i) monitor, access, and manage Indexed Content relating to their businesses, brands, activities and industries; (ii) engage in online conversations with individuals posting Indexed Content on the Internet; (iii) analyze trends in Indexed Content, such as sentiment and volume; and (iv) measure engagement with, and performance of, Indexed Content posted by Customers.  The use of information collected through our online tools shall be limited to the purpose of providing the Services to our Customers.

2. Collection of Indexed Content

To provide the Services to our Customers, the Company collects Indexed Content from a variety of publicly-available portions of Web sites, such as blogs, news Web sites, and social networking Web sites, which may include third party personally identifiable information. In general, anyone can find the Indexed Content via a standard Internet search engine or by visiting applicable Web sites themselves. The Company has no ownership rights in the Indexed Content or any direct relationship with individuals whose personally identifiable information may be processed as part of providing the Services. The Company obtains Indexed Content using proprietary Web crawler technology, via public APIs, or through agreements with Web site operators or other third party providers. The Company also may obtain Indexed Content directly from Customers’ social networking Web sites upon their request and in accordance with the authentication process established by such social networking Web sites. When the Company collects Indexed Content via its own Web crawling technology, the Company abides by the applicable Web sites’ robots.txt protocols.  The Company does not circumvent technical controls in place to prevent unauthorized access, such as usernames and passwords or use of CAPTCHA technology. The Company’s Web crawlers are designed to limit crawling to portions of Web sites that are made public by the applicable Web site operator.

Examples of the types of Indexed Content the Company collects and maintains include: (i) publicly available content based on search queries from our Customers, including the source of any such information; (ii) public content available on Customers social networking Web sites and accounts; and (iii) publicly available metrics relating to the public content retrieved from the Internet such as number of comments, number of unique individuals commenting, number of Likes and number of followers.

3. Use of Indexed Content

Customers are responsible for their use of Indexed Content. requires Customers to use Indexed Content in accordance with the Company’s Terms of Service or other applicable agreement between the parties, the terms of service of the applicable Web site from which the Indexed Content is obtained or derived, and applicable law.

Analytics provides various tools within the Services that permit Customers to analyze and draw conclusions from Indexed Content, such as categorizing or aggregating Indexed Content and displaying it through various graphs and representations, as well as supplementing it with other data and insights.  In some cases, the Company uses third parties to provide additional analysis of and supplemental data for the Indexed Content. The Company also provides Customers with the ability to conduct historic analysis on Indexed Content to the extent such data is available to and retained by the Company.

The Services allow Customers to engage and communicate with individuals who post Indexed Content in either a public or a private dialogue. Customers are responsible as senders of any messages to individuals and must comply with all applicable laws relating to sending unsolicited email or spam and any terms of service of the Web site from which the individuals post was obtained. Any private communications between Customers and individuals through the Services are maintained within the Services in accordance with the Company’s Terms of Service or such other applicable agreement between the parties.

Monitoring Performance and User Engagement

The Services allow Customers to monitor individuals who interact with the Indexed Content posted by Customers to their own Web sites or to third party social networking Web sites.  This may include tracking a user who shares or clicks on a link to a Customer’s Web site or advertisement in order to determine whether such action resulted in the individual purchasing a Customer’s product or otherwise engaging with the Customer’s Web site. Customers are responsible for complying with any legal requirements in using functionality that allows tracking of individuals. 


Targeting Users of Indexed Content

The Services allow Customers to post advertisements on certain third party social networking Web sites.  These advertisements may target users of such third party social networking Web sites based on demographic and/or other information maintained by the third party social networking Web site.  Neither nor Customers receive any personally identifiable information regarding such targeted users, and and Customers only receive information provided by the third party social Web sites pursuant to programs offered by such third parties. 

4. How to Access Indexed Content About You

You may have the legal right, upon written request, to access Indexed Content pertaining to you which is held by the Company (subject to limited lawful exceptions), and, as the case may be, to request that such information be corrected, amended or deleted, for example, if it is inaccurate or incomplete. If so, to the extent known, the Company will inform you of the Indexed Content stored about you (subject to others’ privacy interests or legal rights), how it is being used and any other information required under applicable law. The Company’s obligation to correct, amend and delete is only in relation to Indexed Content in our possession and not in relation to any Indexed Content held by our Customers. If you wish to access, correct, amend or delete any personal information pertaining to you which is held by any of our Customers, or opt out of communications from any such Customers, you should direct your query directly to the applicable Customer. We will acknowledge Customer requests to update or remove any Indexed Content pertaining to you from our Services, where the Customer has no ability to do so via use of the Services, within thirty (30) days.   To the extent any Indexed Content continues to exist on the Internet, the Company will continue to access and use such Indexed Content despite any request for correction or deletion.

To make a request, please send a letter or email addressed to our Privacy Office at the address indicated below. For all such requests, please include the following information: name, contact information, and the nature of the request (such as view information and/or delete information). The Company may require that you provide additional information to assist in finding your Indexed Content or to verify your identify.

If you are a Web site operator and would like to request that the Company cease crawling the public portions of your Web site, you may also contact us using the information below. Privacy Office
E-mail address:

Mail:  The Landmark @ One Market Street, Suite 300, San Francisco, CA 94105.

5. Compelled Disclosure reserves the right to use or disclose information if required by law or if the Company reasonably believes that use or disclosure is necessary to protect the Company’s rights and/or to comply with a judicial proceeding, court order or legal process.

6. Security                                  

 The Company takes precautions, including administrative, technical and physical measures, to protect any Indexed Content we collect.  However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. 


7. Changes to this Privacy Statement reserves the right to change this Indexed Content Privacy Statement. will provide notification of the material changes to this Indexed Content Privacy Statement through the Company’s Web sites at least thirty (30) business days prior to the change taking effect.

8. Contacting Us

Questions regarding this Indexed Content Privacy Statement should be directed to Privacy at or by mailing Privacy Office, The Landmark @ One Market Street, Suite 300, San Francisco, CA 94105.