Quickly build and send personalized email from basic newsletters to the most complex campaigns. Deliver promotional, transactional, and triggered messages. Track and optimize to drive performance.
Leverage your data.
Use behavioral and robust first-party data to create timely and highly relevant messages to engage — and re-engage — customers.
Send with confidence.
Enjoy intuitive send flow to speed email deployment and fool-proof testing to reduce errors. Plus, test email content at the individual user level prior to send.
Increase your conversions.
Use dynamic and predictive content to create highly personalized messages that drive action. See which content inspires engagement with A/B testing.
Boost your efficiency.
Automate everything from data imports, to email sends, to scheduled customer reports, using an intuitive workflow to message with confidence.
Drag-and-drop tools make it easy to create emails using simple content blocks, or use our powerful scripting language to handle more complex tasks.
Segment your subscribers based on attributes and behaviors, such as gender, location, purchase history, web browsing data, and customer service activity.
Scale your marketing efforts by automating campaigns, data imports, and reporting. Leverage templates, segmentation, and predictive intelligence to create highly personalized emails.
Track and Optimize
Track every email campaign with real-time reports and dashboards. Optimize from anywhere as your strategy unfolds using the mobile app to ensure the best results.
Use distributed marketing, reply mail management, high volume sending, and more for maximum flexibility in your email strategy.
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“With Marketing Cloud, our brands are no longer siloed. Now we’re really starting to listen to what our consumers have to say.”
Senior Director of Digital Marketing