Use hundreds of features to scale your email marketing strategy.
Provide coupons or barcodes to each subscriber. Content renders when the subscriber opens your email, so you can show offers based on product inventory or time period.
Use dynamic content fields to automatically send personalized emails to each of your subscribers. No coding or behind-the-scenes work is needed.
Advanced content management
Ready-made and mobile-friendly email marketing tools, such as templates, come standard with any Marketing Cloud Email Studio account.
Easily embedded social buttons let your customers share content from your email with a friend, or post to any number of social networks.
Target Your Audience
Save the customer data you have — from name and gender to geographic location and purchase history — to personalize and target your next email campaign.
Deliver highly targeted emails with built-in drag-and-drop segmentation. For advanced segmentation, check out Audience Builder.
Streamline and Send Emails
Publish personalized triggered send emails for everything from receipts to account alerts.
Simple automated emails
Easily create any number of automated campaigns, from a monthly bill pay reminder to an annual birthday message.
Automate data, messaging, and reports with an easy drag-and-drop canvas. Learn more about managing the customer journey with marketing automation solutions.
Quickly approve emails and collaborate across teams with this workflow process, helping you control email quality while managing internal reviews.
Track and Optimize Campaigns
Easily run A/B tests on subject lines, — from names, pre-headers, send dates and times, design, and layout — to maximize your open and click-through rates.
The industry’s leading deliverability tools are available to every user. Track the percentage of your messages hitting the bulk folder, and detect spam triggers before you send.
Email tracking and reporting
Analyze comprehensive campaign performance at a glance — including delivery rates, open rates, and click activity — or drill down into individual subscriber details like time of open, link clicks, survey results, and more.
Empower franchisees or local marketers with a quick and easy way to personalize email marketing messages while maintaining control over corporate branding.
Easily send corporate-level marketing messages to your customers on behalf of individual sales or other business representatives.
Enterprise reply mail management
Automatically route your customers’ email replies to the appropriate department with this powerful sorting engine.
Roles and permissions
Choose from 400 different roles and permissions to fit each user in your organization, giving the right people access to the right content and data while keeping brand consistency.
Hear 8 stories of email success.
See how marketing trailblazers are winning with innovative email marketing solutions.
Salesforce Marketing Cloud's email software can send thousands of unique mass emails per second with burst sending. Use dynamic content fields to send personalized emails to subscribers — with no coding necessary. Make mobile-friendly messages with ready-made templates. Use email marketing tools including coupon management, social sharing buttons, automation solutions, email tracking and reporting, and drag-and-drop audience segmentation.
Email Marketing: Get sophisticated email marketing software that delivers results