Drive personalization with Einstein.

Personalization Builder

Use predictive intelligence, powered by Einstein, to automatically personalize content in email, mobile apps, and on the web.

See Personalization Builder in action.

Learn how to use predictive intelligence to power personalized customer journeys.

Build personalized customer relationships.

Create 1-to-1 experiences for each customer — from unknown website visitors to your most loyal brand advocates.

predictive analytics software by salesforce

Understand Customer Behavior

Enrich contact profiles with behavior collected through web tracking codes. Learn which factors impact customer engagement based on your business KPIs.

Predict Content Decisions

Pair customer data profiles with machine learning algorithms to determine the most relevant product, offer, or content — automatically.

Personalize Interactions

Deliver 1-to-1 messages automatically in email, mobile apps, and on the web. Gather insights from every interaction to continually build your customer data profiles.
predictive intelligence for salesforce

Meet predictive journeys.

See how to use data science to understand your customers, simplifying personalization and automation.