Understand Customer Behavior
Enrich contact profiles with behavior collected through web tracking codes. Learn which factors impact customer engagement based on your business KPIs.
Predict Content Decisions
Pair customer data profiles with machine learning algorithms to determine the most relevant product, offer, or content — automatically.
Deliver 1-to-1 messages automatically in email, mobile apps, and on the web. Gather insights from every interaction to continually build your customer data profiles.
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“With Salesforce Marketing Cloud we are able to scale at enormous volume. It's been a complete game-changer for Fanatics.”
director of CRM Operations and Technology