Top Features

Use social media marketing tools to take your brand’s social capabilities to new heights.


Social Studio Mobile App

Stay on top of your social strategy, no matter your location. Stay on top of breaking trends with our Quick Search feature. Review and approve time-sensitive posts. You can even respond and route posts to your team for faster customer engagement.


Social listening

Monitor brands, customer sentiment, competitors, influencers, and trends with real-time insights from hundreds of millions of sources on the web.

Campaign performance

Track performance of content, handles, engagement and social channels and share results with easy to use reports.

Flexible dashboards

Ready made dashboards and customized reporting tools offer flexibility and ease of use for all levels of users.

Integration and APIs

Extend social data into the Salesforce Customer Success platform and beyond to connect social to marketing, sales and service. Trigger Journeys based on social interactions.


Leverage automation and intelligence in the platform to automatically tag and route social posts to the right teams and people.

Sentiment tuning

Customize sentiment to the specifics of your company, products or industry for the most accurate social insight.


Content management system

Connect to an in-app content system to insert stock photos, media, trending conversations, or any other approved content while crafting posts and campaigns.

Retail-time social marketing calendar

Collaborate with teams companywide to look at all the social content by date, social channel, author, and media type.

Content sharing and analytics

Share successful and best-performing content across teams. Provide immediate insight about who is sharing content and how that content performs.

Inline image editor

Enhance your image content for social channels directly in Social Studio. Use multiple filters and effects, or add hashtags for a specific call to action.


Securely manage social accounts and publishing across teams with workspaces customized to users roles.

Promote posts

Grow your audience by promoting and targeting high performing social content with integration to Advertising Studio.


Ensure brand and messaging standards are consistent with approval workflow. Approve or reject posts using Social Studio online or with the mobile app.


Engagement dashboard

Create engagement workspaces based on role, types of social conversations, social channel, products, and others variables to scale engagement companywide.

Automation Engine

Manage high volumes of customer conversations by automatically routing, prioritizing, and assigning social posts.

Rule based macros

Run macros to automatically complete repetitive tasks such as customer service follow-up, influencer identification, or possible sales leads.

Integrate with Salesforce

Create a lead, contact, or a case in Service Cloud or Sales Cloud using automation.

Get the business leader’s guide to becoming a social business.

Discover ways to assess your social team, track social opportunities, and build a social strategy.