Products: Social | Radian6

Listen and engage with Marketing Cloud.

By joining Marketing Cloud's suite of social media marketing products, Radian6 — a powerful social listening technology — has accelerated Salesforce's growth and leadership. Use this scalable solution to meet your customer where they are, and listen to the social conversation — even if your brand isn't being mentioned by name.


Scalable Social Media Management

Listen, engage, publish, and analyze like never before to make the most of your presence on social.

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Watch Social Studio in action.


Actionable Social Data

Discover social posts that matter most by mining conversations for meaningful insights — on everything from sentiment, demographics, trends, intent, and more.
Radian6 is now Salesforce Marketing Cloud Social Studio


Customer Service on Social

Automatically trigger customer service cases, tech support tickets, or legal concerns from social by uniting Marketing Cloud with Service Cloud.

Drive Social Revenue


Lead Generation

Monitor social networks for advocates and brand megaphones. Find prospects who start conversations about your brand — and turn them into leads with Sales Cloud.
Extraordinary Customer Experiences


“On the surface, we’re providing social customer care. But the value we deliver to our customers and HP as a whole goes much farther.”

Kriti Kapoor
Director of Global Social Customer Care


See Marketing Cloud in action.

Experience the world's most powerful 1-to-1 digital marketing platform.

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