Digital Marketing Resources

Digital Marketing Resources

If you’re looking for a snapshot of our best digital marketing resources, you’ve come to the right place. We’ve assembled our most popular pieces on topics like list growth, Facebook marketing, mobile marketing strategy, customer lifecycle marketing, and more. Also, make sure to stay informed of the resource releases that matter most to you. Visit the Preference Center and opt in to your favorite communications so you don’t miss a thing.

 

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Marketing Cloud for Health Insurers

Healthcare marketers must speak to every member touchpoint. Download the e-book now and plan for success this enrollment season.
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5 Insurance Imperatives

CMO Strategies for Effortless Policyholder and Agent Experiences

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More than Marketing: Exploring the 5 Roles of the New Marketer

Interact with unique breakdowns of the major challenges facing marketers today, and get knowledge to tackle them one by one as a multitalented company trailblazer.

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Advertising Index Q1 2017

Get real-world numbers from across the digital advertising industry to back up your advertising spend decisions this quarter. Download the Q1 2017 Advertising Index Report now.

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B2B Personas: Targeting Audiences

Get a clear picture of your audience to improve churn, growth, and overall brand health.

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50 Social Media Best Practices for 2017

Your customers spend more online time using social media than anything else. Get 50 tips to mastering the channel here.

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Migrating to Salesforce Email

Discover why thousands of users worldwide are more satisfied using Salesforce email.
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Get started building 1-to-1 journey strategies

Developing a customer journey strategy has become a critical part of customer experience management.
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4 Marketing Moves to Achieve Audience Growth

Discover how Next Gen manages customer data with Marketing Cloud to craft unique experiences at every stage of the member lifecycle.
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Nucleus Amplify Case Study

According to Nucleus Research, “Amplify Credit Union's sales team scored a $1.4 million profit recognized over a full year and a 400% increase in production — with help from Salesforce Marketing Cloud.”
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Customer Journey Worksheet Set

Want to build a customer journey strategy, but don't know where to begin? These worksheets will get you and your team started with ideas and discussion points for your customer journey mapping.