The Marketing Cloudcast
The Marketing Cloudcast is the marketing podcast from Salesforce. Hear brilliant marketers shoot straight about key trends, technologies, and topics in marketing today. Hosts Joel Book and Heike Young talk real-world challenges and solutions to help your company — and your career.
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In this episode:
Heike and Joel talk with Alicia Garibaldi, Associate Director of B2B Marketing at Glassdoor. Alicia talks about her experience at the intersection of employer branding and content marketing to help you make the most of your content — and attract not only new customers, but also top talent to work at your company. Alicia describes several of Glassdoor’s top-performing content campaigns and explains why a content-first approach to events will work wonders.
Joel Book is senior director of marketing communications for Salesforce Marketing Cloud. Known as one of the most dynamic and highly rated speakers in his field, Joel travels the world showing companies how to use customer data, digital media, and marketing automation technology to deliver a seamless customer experience across online and offline channels. Follow Joel on Twitter.
As content innovation lead at Salesforce, Heike seeks to inspire Salesforce customers with content that helps them with their daily jobs and strategy. A former book editor and social media manager, Heike's writing and quotes on marketing have been featured in Forbes, VentureBeat, Entrepreneur, and beyond. Connect with Heike on Twitter.