Lead Management

Meet B2B marketing automation from Salesforce.

Meet B2B marketing
automation from Salesforce.

Meet B2B marketing automation from Salesforce.

Lead Management

Meet B2B marketing automation from Salesforce.

Meet B2B marketing
automation from Salesforce.

Meet B2B marketing automation from Salesforce.

Lead Management

Meet B2B marketing automation from Salesforce.

Meet B2B marketing
automation from Salesforce.

Meet B2B marketing automation from Salesforce.

Lead Management

Pardot

Fill your funnel with high-quality leads using a suite of powerful B2B marketing and lead management tools. Create meaningful connections, drive personalized campaigns, generate more pipeline, and empower sales to close deals faster, all from one central canvas.

Generate quality leads.

Create landing pages and forms quickly, run highly targeted email campaigns, and personalize your buyer’s experience from click to close.

Improve lead management.

With automated lead qualification and nurturing, you can free up sales to focus on what really matters: bringing in new business.

Empower your sales team.

Track engagement, improve follow-up speed, and combine the powers of marketing and sales to turn leads into customers.

Calculate marketing ROI.

Understand which programs are working, how your team is contributing to success, and what needs to be done to crush your revenue goals.

Stanley Black & Decker

marketing automation software from salesforce

Stanley Black & Decker

“There’s an opportunity within the organization to really blur the lines between marketing and sales, and Pardot is absolutely helping us do that.”

Robert Holmes
VP of Marketing and Sales
See the story View more customer stories

Let's connect.

Let's connect.

Create personalized journeys for every customer — starting now. Speak with a representative to learn everything you need to know about Marketing Cloud.

Create personalized journeys for every customer — starting now. Speak with a representative to learn everything you need to know about Marketing Cloud.