The State of Marketing Leadership

Questions? Call us at 1.866.362.4538

The State of Marketing Leadership

The State of Marketing Leadership

How senior-level marketers are redefining success and integrating the customer journey

Today’s marketing leader must be more agile, data-focused, and customer-obsessed than ever before. For The State of Marketing Leadership, a joint research report from LinkedIn and Salesforce Marketing Cloud, we surveyed more than 900 senior-level marketers on LinkedIn to learn what’s top-of-mind in their roles—whether director, VP, or CMO.

Key findings include:

  • 86% of senior-level marketers agree that it’s absolutely critical or very important to create a cohesive customer journey.
  • 56% of enterprise companies have a customer journey strategy, vs. 33% of mid-sized companies and 27% of small businesses.
  • The top three challenges facing senior-level marketers: budgetary constraints, quantifying marketing’s ROI, and creating personalized experiences.
  • Among marketers who have fully integrated customer data (only 17%), 97% said they are now successfully creating a cohesive customer journey.

The full report also includes charts segmented by B2B vs. B2C and enterprise, mid-sized, and small business.

 

Trusted by companies of any size, in every industry, including

Salesforce Marketing Cloud customers

Download this Resource:

Please complete all fields.
Get industry trends, strategies, and ideas to ignite your digital marketing.
By submitting this form, you are confirming you have read and agree to our Terms and Privacy Statement.
TRUSTe European Safe Harbor certification