Product: Marketing Automation | Journey Builder

Journey Builder

Journey Builder empowers you to guide your customers on 1:1 journeys across channels and devices and deliver premium experiences throughout every phase of the marketing lifecycle. Leverage a true, 360-degree view of your customer to convey the right message, at the right time, via the right channel.

Journey Builder is always on and always interacting because when it comes to your customers, every moment matters.

Plan the Journey

Journey Builder’s marketer-friendly interface makes it easy to illustrate and share the path of each customer’s journey with your brand. Whether your plans include online channels like email or mobile or an offline channel like direct mail, Journey Builder enables you to increase campaign performance and drive customer satisfaction with always-on, event-driven, lifecycle marketing.

Using Journey Builder’s drag-and-drop tools, you can effortlessly transform ideas into live journeys in a matter of minutes. Design and manage every detail of the lifecycle for real-time responsiveness, and manage how and when customers move from interaction to interaction.

Personalise the Experience

With Journey Builder, you can create a truly personalised experience for each and every customer, whether you have 100 or 100 million. It’s never been easier to form authentic brand relationships at scale by responding to real-time individual behaviours.

You can tailor every interaction based on specific customer actions to deliver timely, relevant content that reaches customers when, where and how they prefer. Leverage pre-built integrations with email, SMS, mobile push and Predictive Intelligence, and with our API framework, expand your reach to channels like in-app messaging, call centers, connected devices and even offline channels like direct mail.


Optimise in Real Time

Journey Builder gives you the power to measure your campaigns against goals that are meaningful to your business beyond clicks and web conversions. Track and test every campaign element in real time, while measuring results over days, weeks or months with campaign version control.

Evaluate progress toward campaign goals based on specific customer data, and visually assess which channels and messages perform best. You can even evaluate your marketing strategy with random split-testing and make on-the-spot changes, no technical expertise required.

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